The 2013 Genesis R-Spec has one hell of an engine, and the rest of the sedan needs to catch up. With 429 horsepower and 376 pound-feet of torque on tap, the R-Spec is no slouch, but it's best to keep the speeding in a straight...
In a special feature, Maurice Rahmey of BU PRSSA and I debate two ideologies for consumer marketing and branding. (1) give the customers what they want (Tony Hsieh) OR (2) give them something they should want (Henry Ford) I will take the Henry Ford viewpoint: Henry...