In a special feature, Maurice Rahmey of BU PRSSA and I debate two ideologies for consumer marketing and branding. (1) give the customers what they want (Tony Hsieh) OR (2) give them something they should want (Henry Ford) I will take the Henry Ford viewpoint: Henry...
A MilesPerHr Feature: I’ve been reading a remarkable book by Jay Elliot, entitled, “The Steve Jobs Way.” The theme of the book suggests Mr. Jobs turned Apple into such a successful company because each new product he created was molded strictly based...
