The Bentley Plan: Tactics #3

The Bentley Plan: Tactics #3

-Objective three: To heighten brand visibility for the primary and secondary audiences from televised content by 80% by December 2012, at a cost of $500,000. 1)    Product Placement in season 8 of Curb Your Enthusiasm. This show could be a great opportunity for...
Henry Ford v. Tony Hsieh

Henry Ford v. Tony Hsieh

In a special feature, Maurice Rahmey of BU PRSSA and I debate two ideologies for consumer marketing and branding.   (1) give the customers what they want (Tony Hsieh) OR (2) give them something they should want (Henry Ford) I will take the Henry Ford viewpoint: Henry...