Just what is this carmaker trying to pull?
Old folks don’t know what to do with the flashy and powerful models, young folks fear association with an old folks brand, and the middle-aged don’t want all that bling.
It used to be very simple: V8 in the front, leather in the middle, and extensive car in the back.
You bought a Cadillac in the 50’s and ’60’s because it was plush.
You bought a Cadillac in the ’70’s and ’80’s because it was outrageous in style.
You bought a Cadillac in the ’90’s and early 2000’s because you had no other options.
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