The Bentley Plan: Tactics #3

The Bentley Plan: Tactics #3

-Objective three: To heighten brand visibility for the primary and secondary audiences from televised content by 80% by December 2012, at a cost of $500,000. 1)    Product Placement in season 8 of Curb Your Enthusiasm. This show could be a great opportunity for...
The Bentley Plan: Tactics #2

The Bentley Plan: Tactics #2

** Part 5 of an 8-part Bentley Motors Campaign Plan** –Objective two: To increase Bentley vehicle video sharing and feedback 120% by June 2012 at a cost of $400,000. 1)    Launch a user-generated video contest for aspiring owners to describe, in three minutes or...
The Bentley Plan: Tactics #1

The Bentley Plan: Tactics #1

TACTICS             –Objective one: To increase interaction with primary and secondary audiences by 20% within the mobile communication arena by January 2012, at a cost of $10,000. 1)    Build a mobile application which features a beautiful UI interface and...
The Bentley Plan: Goal & Target Audience

The Bentley Plan: Goal & Target Audience

** this is part 2 of a multi-part feature on how Bentley can successfully navigate a new marketing plan** GOAL STATEMENT The goal of this plan is to become the leading luxury automotive brand presence through digital communication and engagement with Bentley’s target...