Guest Post by: Trevor Salas of FindTheBest Honda. What can you say about this household name? For starters, it’s reasonable enough to suggest most of us reading this article have, at one time, found ourselves behind the wheel of a Honda vehicle. For decades now, Honda...
KBB’s Brand Image Awards outline consumer perceptions of the leading automakers. Brand image is crucial. Laura Burstein, formerly of Edmunds.com, shared this study with me and noted that though this award is limited by: those who use KBB, those who are currently...
**A MilesPerHr Exclusive** All auto shows have themes. Regardless of subtlety, there’s a theme to each one. Recently, the theme has changed based on the price of gas. When gas was nearing $3 a gallon 5 years ago, the automakers began cranking out hybrids. Then...
A MilesPerHr Recommendation: If I were holding the reins over at Hyundai Motor Company, here’s the next promotional campaign I would set in motion: **extensive layout** Company Rundown: Hyundai entered the US market in 1986. The company targets middle class...
