OBJECTIVES & EVALUATIONS 1) To increase interaction with primary and secondary audiences by 20% within the mobile communication arena by March 2012, at a cost of $10,000. Bentley understands smart phone use and general mobile activity is surging year after...
** this is part 2 of a multi-part feature on how Bentley can successfully navigate a new marketing plan** GOAL STATEMENT The goal of this plan is to become the leading luxury automotive brand presence through digital communication and engagement with Bentley’s target...
This will be a multi-part post detailing steps Bentley Motors North America should consider to engage with stakeholders in the modern communications environment. Enjoy! SITUATION ANALYSIS Bentley Motors, Inc. operates out of its North American headquarters of 3 Copley...
Guest Post by: Trevor Salas of FindTheBest Honda. What can you say about this household name? For starters, it’s reasonable enough to suggest most of us reading this article have, at one time, found ourselves behind the wheel of a Honda vehicle. For decades now, Honda...
In a special feature, Maurice Rahmey of BU PRSSA and I debate two ideologies for consumer marketing and branding. (1) give the customers what they want (Tony Hsieh) OR (2) give them something they should want (Henry Ford) I will take the Henry Ford viewpoint: Henry...
