Meet the Mechanic

 

   Hello my name is Miles Branman and I adore the automotive industry, integrated  marketing, and digital strategy. My day job is at Localytics, a mobile app analytics and marketing startup in the Boston area, where I can help the world’s largest automotive brands optimize insights from mobile customers.  I spend just as much time tuned into the auto world in general, drooling over the latest offerings in the industry and gritting my teeth over F1, ALMS, WRC, WTCC, and other motorsports events. Since November 2011, I’ve also been the scriptwriter and assistant producer for the auto news show, Fast Lane Daily. I’m also a member of the International Motor Press Association (IMPA) and the Motor Press Guild (MPG)

 

A few years ago, I decided to integrate my automotive passion with my marketing and  business education from Boston University. I took a look around the industry and noticed a gap between car reviews,  business news, and marketing. There I decided to stake MilesPerHr. With attention to  automotive brands and their pursuit of loyal consumers, MilesPerHr analyzes the successes  and failures of the world’s leading automakers. Are the vehicles a brand makes just rebadged  crap, or has a brand listened to its stakeholders and made cars people want to buy? How  does an automoker approach marketing, and does its corporate structure reflect the brand’s vision?

My dedication, passion, and desire to learn from this industry have propelled MilesPerHr.  At  heart, I’m just a car guy. What distinguishes me is my tangential thinking, motivation to educate consumers, and awareness of industry influences. An inspiring individual once told me to “steal knowledge with your eyes,” and I intend to return that knowledge to consumers who ask what makes an auto brand worth the investment.

If you would like to learn more about me, you can find me on LinkedIn, Twitter, Facebook, and other networks listed in the sidebar.